Privacy Policy

[Last Update: 12/8/2022 – added more details on privacy protections concerning volunteers and guests in the “How Does BetterUnite Use My Personal Information? section]


BetterUnite, LLC, (referred to throughout as "us", "we", "our", etc.), is the owner and operator of the website, a fundraising and donor management platform. This Privacy Policy applies to the website, any subdomains thereof and any other websites or webpages we own or operate that include a link to this policy (all of which together are referred to as the "Website"). Although we provide shorter answers to privacy questions on the Website in order to be helpful, this Privacy Policy is the exclusive and authoritative source of our privacy practices. Please keep in mind that this Privacy Policy does not apply to other websites, which may be accessible from the Website. External websites may have data collection, storage, and use practices and policies that differ materially from those contained here.

We do update this Privacy Policy from time to time. When we do so, we will notify you by posting the date of the last change or amendment at the top of this page. You agree to this method of notice and that you will regularly check this Privacy Policy to see when updates or changes are made.

What Types of Information Do You Collect?

Traffic Data. As is true of most websites, we, via google analytics, automatically collect certain anonymous information when you visit our Website. This information includes: (i) IP addresses, (ii) domain servers, (iii) types of computers accessing the Website, (iv) types of web browsers used to access the Website, (v) referring/exit pages, (vi) data about usage patterns throughout the Website (e.g. click rates on different links etc.). Information of this type ("Traffic Data") is anonymous information that does not personally identify you but is helpful for us to improve the business performance and user experience of the Website.

Personal Information. In order for you to make donations through the Website, register with the Website, purchase tickets or registrations through the Website, RSVP to free events posted on the Website, or take certain other actions on the Website (e.g. contacting us through forms, etc.) we require you to provide us with information that personally identifies you ("Personal Information"). Personal Information can include the following types of data:

·          Contact Data such as name, mailing address, e-mail address, Demographic Data such as your zip code, age, and gender, Account data such as user name (if you are signing up for an account), based on the requirements set by the organization running a fundraiser.

·          Financial Data such as your account or credit card number

o    BetterUnite does not see, handle, or store your financial payment information. The payment goes through secure channel from your browser to the fully PCI-compliant payment processing gateway, WePay.

·          Activity Data such as your donation history, fundraising history, events attended, etc.

How Do You Collect Traffic Data?

As is true of most websites, we use cookies to collect Traffic Data related to the Website. We use google analytics to place cookies on your computer to compile this non-personally identifiable information so we can aggregate statistical information about usage of the Website.

We use a third party to gather information on how you and others are using the Website. By using this service we are able (for example) to see how many people visited a given page or clicked on a given link. This information helps us optimize the performance of the Website.

Is My Personal Information Kept Confidential?

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with other third parties unless such disclosure is necessary to: (i) comply with a court order or other legal process, (ii) to protect our rights or property, or (iii) to enforce our Terms of Service. Your personal information is captured during the donation process, and is made available to the organization or the recipient of the donation in the website in order for them to provide any additional communication or information to you. BetterUnite does not and cannot control, and is not liable for, what the organization does with this information. Please keep in mind that while we take reasonable precautions to safeguard your Personal Information no amount of protection can guarantee its security.

How Does BetterUnite Use My Personal Information?

First of all, we do not knowingly add users to our system on our own. All personal information gets into the system either by the donor/registrant providing the data on a campaign checkout/registration form, either directly or by the purchaser/registrant of the tickets or volunteer sign ups. Alternatively, the organizer of the sign up page or the campaign may also import your information into their BetterUnite account from their other systems.

If you are an account holder on , we use your information in a variety of ways to help us run the Website. Here are some of the ways we use your information:

·          To send you receipts

·          To send you updates about the Website

·          To send you updates about activity on the Website related to you

·          To administer your account

·          To respond to customer service inquiries

·          To send release updates

·          To send marketing materials

·          To improve our Website and marketing efforts


If you are a registrant/guest or a volunteer , your information may get into our system one of several ways: a) when you register yourself on a sign up / checkout form b) when someone invites or adds you on a sign up form or on a guest list on their event purchase.  Your information may include your name plus any additional information that the organizer requests from each participant. BetterUnite does not control how the organizations may use the information you provide as a participant. If someone adds your information to our site and you do not want to be a part of our service, contact us and our staff will delete you from our system.

If you are signed up (either personally or provided by a creator) as a participant / guest / volunteer in a campaign or a sign-up page, here are some of the ways we use your information:

·          Your information will be available to the organization providing the sign-up page or the campaign to use for their purposes. Please check with the organizer for any data privacy related questions around their actions on your information.

·          Your full name may be displayed on a volunteer sign-up page if you signed up for a slot and if the organizer selects to show all sign ups for the volunteer sign up page

·          To send you receipts

·          To send you notifications regarding the fundraiser/event or volunteer sign up campaigns


How Do Your Email Communications Work?

We send out various emails to clients/account-holders and others who interact with the Website, such as emails about new blog posts, product releases, or special events or promotions ("Marketing Emails"). Nonprofits that register with the Website will automatically be subscribed to receive certain Marketing Emails. Aside from those registering with the Website, you must opt in to receive Marketing Emails.

Marketing Emails contain an unsubscribe option which you can follow at any point if you wish to stop receiving some, or all, Marketing Emails. If you have received our Marketing Emails mistakenly, or wish to stop receiving them, you can also contact us at and we will remove you from our list.

The Website also allows nonprofit clients to send various transactional (e.g. automated donation receipts etc.) and outreach emails (together "Client Emails"). Unless such Client Emails are excepted as part of an ongoing commercial relationship, or otherwise, they will contain an unsubscribe link.

As part of a nonprofit client's use of the Website, individual supporters of the nonprofit may also send emails through the Website ("Supporter Emails"). For example, personal fundraisers may send messages to their contacts through the Website, in order to ask people to visit their fundraising page and donate. They may also send emails to update donors or to thank donors for their gifts.

Please keep in mind that, notwithstanding the foregoing, we have no control over emails sent through third party emailing applications.

Who Has Access To My Credit Card Number?

We do not process any underlying payments facilitated by the Website; payments are processed by our partner Internet Payment Service Provider, currently WePay (a "Payments Partner"). Financial data you input to finalize a transaction is encrypted using SSL technology and sent to a Payments Partner. For recurring donations, your Financial and Contact data is stored by a Payment Partner in accordance with industry standards. Only the Payment Partner has access to your credit card number. We do not have access to your credit card number. Data handled by a Payment Partner is subject to that Payments Partner's terms and privacy policy.

Who Has Access To My Personal Information (Except for Credit Card Data)?

Any organization that you make a contribution to, or purchase from, through the Website will have access to your Personal Information (except for your credit card number).

If you make a donation to an individual fundraiser then the person who created the fundraising page will also have access to your Personal Information (except for your credit card number). If you make a donation through an individual fundraising page associated with a fundraising team, or directly to a team fundraising page, then the team fundraising captain will also have access to your Personal Information (again, except for your credit card number). You consent to the foregoing and agree that we are not responsible for how these organizations or persons handle your Personal Information. You should visit their websites and/or contact them directly for their privacy policies and data usage practices.

What is an Always On Page?

Each nonprofit that registers with the Website is automatically created an Always On page (or "Profile"). This profile displays the nonprofit's active events, campaigns, and projects (unless they've been made "private"). Always On profiles are public. They can be located by using the search within the Website or by external search engines.

Are Pages I Create Private?

In general, no. If you create a personal fundraising page, team page, an event page, campaign page, donation page, "get involved page," or other webpage on the Website, it is not private. Pages created on the Website are indexed by search engines and accessible to the public.

What Other Information is Public?

Information you post on event pages, campaign pages, personal fundraising pages, an Always On page, blog posts, or other public pages on the Website can be accessed by other people. You should exercise caution when deciding to share information on public pages. We cannot control who accesses shared information or how other parties will use that information.

What Choices Do I Have?

It's up to you whether or not you want to provide us with Personal Information. You can still visit the Website without providing us with Personal information, but you will be unable to take certain actions without doing so.

How Can I Update or Correct My Personal Information?

If you know, or suspect, that your credit card, user name, or password has been lost, stolen, or used without your authorization you need to contact us immediately ( Upon notification, we will take reasonable steps to mitigate any damage which may have been caused. You are responsible for the safety and security of your user name and password. You should logout after each session you have with the Website and you shouldn't share this information.

Can Children Use This Website?

Our Website is for a general audience and is not targeted towards children. Children under 13 years of age are prohibited from using the Website per our Terms of Service. If your under 13 year old child has used the Website and submitted Personal Information to us, please contact us and we will remove that information as quickly as possible from the Website and our database.